Congrats to my friend and client Marilyn Johnson on her recent book, Lives in Ruins (Harper), an Amazon Best Book of the Month, November 2014 and #1 bestseller in the Archaeology category on Amazon! She’s been getting wonderful reviews and the book is selling like hotcakes.
Category: The Art of Selling
Notice it’s NOT called the art of “selling out,” although that’s what it feels like to some authors
Launching A MORE BEAUTIFUL QUESTION
March 2014 seemed so far off at one point but A MORE BEAUTIFUL QUESTION finally publishes this week. Since it’s my husband’s book I had free rein to try out a number of new things (for me) re: website design, interactive images and links, videos, infographics, and social media platforms like Quora blogs, Slideshare, Pinterest, Spotify, CaféPress,… Continue reading Launching A MORE BEAUTIFUL QUESTION
What if you had a way to double the amount of people who know about you and your product?
Here’s an article I wrote for The Marmaduke Writing Factory about the “Reader Species” infographic I recently made. Why should you care? Well, it increased traffic to this site by a lot*, so there’s something going on with these infographics! Read more
“Help,” Quoth the Author
A list of memorable quotes from my author-clients who would really rather not have anything to do with promoting their books, yet have very high expectations…
I made an ACX audiobook—now what do I do?
Another chapter in the self-publishing playbook. Now that you’ve gotten your book recorded by a pro, how do you go about finding the market for this high-priced new product? Don’t look to ACX and Audible for much help.
Making the most of your digital reach
Successful author Lee Child has put his love of writing short stories to good use: creating an original ebook that whets appetites for his full-length novel coming out a month later.
Are you comfortable with social media?
Are you comfortable with putting yourself out there? Revealing your opinions? Asking people to help you by sharing tweets and posts about you and your book? Michael A. Stelzner of the Social Media Examiner blog sure is comfortable.
Is community building weighing authors down?
Alarms are starting to sound about the demands on writers. In her articles, Laura Miller is building quite a case that authors may be under too much pressure in this 24/7 world of social media, community, and demanding fans. Not to mention, the misguided expectation that authors will be any good at selling their own books.
What can writers learn from rock stars? (video)
Author Margaret Atwood tries a few merchandising tricks. You may have read about author Margaret Atwood’s humorous, slightly cantankerous speech at the February 2011 O’Reilly Tools of Change techie conference (I’ve listed some of her choicer lines below.) Her advice to both authors and publishers was right on. So let’s see if she can sell a few t-shirts.