Here’s an example of a successful author making the most of at least one new digital avenue. This inexpensive original e-story is designed to whet appetites for the new novel in September.
“Lee Child’s first e-only original 40-page Jack Reacher short story, SECOND SON, goes on sale August 15, priced at $1.99. Like his new novel THE AFFAIR coming September 27, it’s set in Reacher’s past, though the story moves further back to “when he was just a kid (right before he became a really BIG kid) and centers on a incident involving both his father, Stan, and his brother Joe, after his family moves to a new base on Okinawa.” (via PublishersLunch)
More info on Lee’s site here. People love “origin” stories, so I know I’ll be among many downloading that story!